Why Every Type of Business Should be Using Facebook & Instagram Ads


– I’m here to share with
you why I recommend Facebook and Instagram ads for almost
every single type of business. Now, when you’re growing your business, it is hard to know where to spend your two most precious
resources, time and money. There are so many things on your plate and everything seems important, but not every business task or
investment is created equal. The things that bring in
profit so you can grow and scale your business
are the most important. Sometimes, creating a lot of content or posting on social
media can be vanity tasks because less than 5% of
your page fans and followers see your post without
putting money behind them. We are all proud of what we created, but if no one sees what you’ve created, how much impact does it
really make for your business? Share yes in the comments
if you’ve ever felt like you’ve put so much time and effort into creating content or
posting on social media but it doesn’t create sales. The sales you need to grow your business. Now, like I said, if you really
want to grow your business, you are going to have to
pay to reach new customers and clients. But where should you put your money? Should you run search
ads, should you be on TV? Should you sponsor an event? I have done it all, TV,
radio, outdoor billboards, sponsorships, search ads, YouTube, you name it, I’ve done it, and I can tell you
Facebook and Instagram ads are how you reach more
people and make more sales without wasting money reaching people who aren’t your ideal customer or client. Listen, you’ve created
a product or service that you are proud of and
people need to know about it. This is why I recommend
Facebook and Instagram ads for almost every client
and type of business. Here are the top five reasons
why I recommend Facebook and Instagram ads so much, especially for small businesses, like local brick and mortars,
service-based businesses who are really focused on lead generation and things like digital
products, courses or memberships. Now, the very first reason
why I recommend Facebook and Instagram ads to pretty
much everyone that I talk to is because you can easily reach
your customers and clients. Now, a lot of businesses
believe that the only way to reach a lot of people
is by running things like TV or radio ads. However, almost 70% of the US population uses Facebook and Instagram, and three quarters of them
use it on a daily basis. Also, when you are
advertising on things like TV, radio or an outdoor billboard, you might be reaching a lot of people, but a lot of those people
aren’t your target customer or client. When you use Facebook and Instagram ads, you can reach and find your
ideal customer or client without that doubt, or knowing
that you’re not wasting money reaching people who you know are never going to buy from you. The second reason why is
because you can follow up with people who have shown interest. How do you know if someone
has seen your TV ad or your print ad? How can you follow up
with them to remind them about your products or services
if they are interested? You can’t! And the main problem with
that is no one sees an ad once or visits a website
for the very first time and immediately purchases. People need to be reminded. With Facebook and Instagram
ads you can reach people who have liked one of your posts, watched one of your videos, shown an interest in one of your events, or visited your website, and you can remind them
of what you have to offer. This ability to remind them
helps turn interested audiences into buyers. The third reason why
you should use Facebook and Instagram ads for your business is because you can
optimize for the actions you want people to take. One of the really cool
parts about Facebook and Instagram ads is that
you can select the action you want your audience to
take and optimize for it. For example, want more
people to watch your video? You can optimize for video views. Want more people to attend your event? You can optimize for event responses. Want more people to opt
in to your email list or join your webinar? You can optimize it. Optimizing for the specific action you want your audience to take means your dollars are working
harder for your business. The fourth reason why you
should consider running Facebook and Instagram ads for your business is because they are cheaper than traditional advertising methods. Now, listen, there is
definitely a time and place for traditional advertising
methods, like TV and radio, but they are expensive, which prohibits a lot
of smaller businesses from being able to use them because you have to spend
thousands of dollars each month. With Facebook and Instagram ads, you’re able to reach the
same amount of people for a lot less money. And the fifth reason why
you should use Facebook and Instagram ads for your business is because you can easily make changes to improve performance. With Facebook and Instagram ads, you are provided with data
that is updated constantly. This data can tell you
whether or not your ads are helping you reach your goal. This feature let’s you
make changes really quickly if things aren’t going well, or increase your budget if
you’re seeing great results. And a bonus I know of why
you should be using Facebook and Instagram ads for your business is because they perform really well because they look like everything else. When you’re watching TV,
you know the difference between the program you’re watching and the commercial breaks. When you’re watching YouTube,
you know the difference between the ad and the video
content you want to view. The biggest difference between
Facebook and Instagram ads and any other type of advertising is that the ads look like everything else on the social media platform. This is unlike any other
type of advertising and helps the ads perform better. You aren’t bugging people with your ad, your content is blending
in with the content that they are already enjoying. Facebook and Instagram ads are your results-driven business task
that you need to do today, and that can take your
business to the next level. They are the way to get your content seen, to share your products and services, to build trust with your
ideal client or customer, and to remind them that what you have will help solve their problem and convert them into a buyer in a sale. And that’s why I created
a free mini course on how to use Facebook and Instagram ads to grow your business
even on a small budget. If you’re interested
in learning more about how to use Facebook and
Instagram ads for your business, head to AnnaKonchar.com/digitalads. Again, that’s AnnaKonchar.com/digitalads. And, of course, for more tips like this, make sure to like my page and subscribe, and, until next time, stay ambitious.

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