Why sustainability equals opportunity in business | FT Paid Post

Listen to me, there are three things which
are changing the consumer is changing
the regulation is changing the technology is changing as well. If you put those three things together, what
you have is a capitalist world is going to have to change. Are you an Ostrich or an Eagle? What we all know, you, me, everyone
is that the last thirty years cannot be replicated for the next one. It’s impossible. There is an environmental problem. And the reality is that the human being is
responsible for that. And then the problem number two is the inequalities. Inequalities have exploded. Normal people are feeling that there is something
wrong. As bankers, the reality is that what we are
here for is to find investment opportunities and what we think is that the combination
of consumer, technology and regulation will open massive avenues of growth. Some companies will transition
they will benefit from that and we’re very happy to invest in them
and some don’t and then they will die. It’s capitalism.
Some companies are in denial. They just think, “Oh, it’s business as usual”. That’s what we call the Ostriches. Some companies understand how the world is
going to be within the next three years, five years, seven
years. That’s what we call the Eagles. If investors like us
are paying so much attention to this theme what does it mean? Let’s just look at Lombard Odier, for instance. We are now changing our ESG framework
And there are things that in our portfolios we will forbid. Because we think they go against this enormous
wave, this tsunami, of sustainability. And I think what we call engagement, for us
is having a relationship and making sure that we’re going to have these conversations
with these companies to understand what they really, really believe in. And what they are actually doing. And let me give you one very precise example
of the sort of solutions that we are looking for. What we are used to is a mass production,
and a mass consumption economy where basically you take it, you use it, and
then you throw it away. On the one hand, we are making sure that most
of our materials that are used are going to be reused, and they’re going
to be recycled, which is one thing and there some companies specialising in that. And then on the other hand we are talking
about circular economies to avoid all this waste that we have created. There is not one solution. I think that we’re just going to have to change
the way we run our cities the way we feed ourselves. And so what we’re gonna need is to go into
precision agriculture to make sure that every drop of water is going
to be used properly, at the right time. There is a second issue is that with water
there are droughts everywhere. What cities need to do is know how to get
the water which is coming from the rain and reuse it properly, and that’s what we
call sponge cities. There are some companies that are obsessed
by the sustainability story. There are some companies that have the mindset,
and that understand that there is a revolution. And these companies are preparing the future. Wake up.

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